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Cornell Hotel School Professor Judy Siguaw has been named founding dean of the Cornell-Nanyang Institute of Hospitality Management (CNI) in Singapore. Professor
Siguaw will move to Singapore this March.
Beginning in July 2006, CNI will offer a 12-month Master of Management in Hospitality program to be housed at Nanyang Technological University's (NTU) campus in
Singapore. Up to 50 students per class will spend equal periods of time at NTU and at Cornell in what is the first joint degree program for both institutions and the first
graduate hospitality management program in Asia.
"Judy Siguaw is an ideal choice to lead this historic new venture," said David W. Butler, dean of the Cornell Hotel School. "We are confident that under Judy's lead, CNI
will quickly emerge as the pacesetter in producing the next generation of leaders for the hospitality industry in Asia."
Hong Hai, Dean of NTU's Nanyang Business School,
said, "Judy Siguaw's appointment is an important step forward for CNI, which aims to set the standard for
hospitality management education in this part of the world."
A noted scholar in sales and marketing, Siguaw joined the Hotel School faculty in 1997. She is now the J. Thomas Clark Professor of Entrepreneurship and Personal
Enterprise, teaching in the School's Marketing, Information Systems, Strategy & Tourism department.
"CNI represents an exciting opportunity to leverage the brand names of two prestigious institutions, while creating a renowned hospitality program for students seeking
expertise in Asian markets," Siguaw said. "I look forward to the opportunities and challenges this new venture will present."
Professor Siguaw has published over 65 conference proceedings and journal articles in leading publications such as the Journal of Marketing, the Journal of Marketing
Research, the Journal of Travel Research, and the Cornell Hotel and Restaurant Administration Quarterly. She is the co-author of three books: "American Lodging
Excellence: The Key to the Best Practices in the U.S. Lodging Industry;" "Marketing: Best Practices;" and "Introducing LISREL: A Guide for the Uninitiated." She holds
a D.B.A. and M.B.A from Louisiana Tech University and a B.B.A. from Lamar University.
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