The Open University of Hong Kong (OUHK) and Cathay Pacific
are to offer a Professional Diploma in Inflight Service programme in August. This is the first inflight
service study programme in Hong Kong jointly provided by a university and an airline.
OUHK President Prof. John
Leong said, “Our collaboration with Cathay Pacific sets the best example of cooperation between education and business for building our work force. We can
capitalize on the strengths and experiences of both sides to help train professionals for the airline industry.”
He continued, “Cathay Pacific is one of the best airlines around the world. It holds leadership in the industry and is known for its commitment to staff development. In
this collaboration, Cathay Pacific is involved in the development of programme structure and subject contents and will assign experienced staff to teach some of the
courses and provide training venues. This highly practical and professional programme will provide an invaluable pre-service training opportunity for people who are
interested in developing a career in inflight service.”
Chong, Director Service Delivery of Cathay Pacific said, “As Hong Kong’s home carrier, Cathay Pacific is committed to developing Hong Kong as Asia’s leading aviation hub. We spare no efforts in
providing jobs and training opportunities for local people. We are happy to cooperate with The Open University of Hong Kong and capitalize on its rich experience in
continuing education and expertise in developing course material and structured training programmes. The collaboration to offer an Inflight Service Diploma programme
not only provides an opportunity for the public to learn about our industry but also provides a pool of trained candidates for the industry. Timing of the programme ties
in well with the expansion plan of the airline where we are targeting to offer over 1,000 customer services jobs this year. ”
“To cope with the robust growth in the tourism industry, the local airline industry needs another 3,000 flight attendants in these two years,” said Prof. Lui
Yu-hon, Director of Li Ka Shing Institute of Professional and Continuing Education (LiPACE), OUHK. “Our programme aims to help people who wish to become flight attendants
to gain a basic understanding of civil aviation industry and acquire sufficient working knowledge about inflight service as well as effective languages, communication
and grooming skills. Students will also learn to develop the proper mindset and skills to achieve excellence in customer service.”
The “Professional Diploma in Inflight Service” programme can be completed by approximately two months of full-time study. Students have to complete seven courses
including Essential Knowledge of Civil Aviation, English for Inflight Service, Putonghua for Inflight Service, Professional Image and Presentation Skills, Aircraft Safety,
Inflight Customer Service as well as Inflight Service Skills. All courses except Putonghua and Cantonese language skills will be conducted in English.
The programme consists of about 250 class hours of which about half will be delivered by experienced trainers from Cathay Pacific. Students will have the opportunity
to practice in an inflight setting at Cathay City in the Hong Kong International Airport. Graduates will receive a Professional Diploma in Inflight Services jointly awarded
by OUHK LiPACE and Cathay Pacific.
“We are confident that outstanding students will have a greater competitive edge in getting a flight attendant post. Given their language skills and hospitality knowledge,
their career prospects will not be confined to the airline industry,” Prof. Lui said.
The programme will commence with two intakes in August and October with no more than 24 students each. The tuition fee is $27,800. The programme is applying for
inclusion in the reimbursement course list of the Continuing Education Fund and successful applicants will be reimbursed a maximum sum of $10,000.
Applicants must have five passes in the HKCEE including English (Syllabus B) and basic skills in speaking Putonghua and Cantonese and may be invited to an
admission interview. Information seminars will be held on 18 and 25 June and feature speakers from OUHK LiPACE and Cathay Pacific. Programme details and
enrolment methods are available at www.ouhk.edu.hk/PDIFS. Enquiries can be made by calling LiPACE at
+ 852 - 3120 9988.
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