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The Qantas Group
has confirmed that it will move to all-inclusive pricing for its airfare and package holiday advertising from Wednesday, 11 May.
The Chief Executive Officer of Qantas, Geoff Dixon, said the airline had made the decision in support of the Federal Government's recent announcement that it would
amend the Trade Practices Act in relation to component pricing in a number of industries.
"We will be making the change to our advertising ahead of any change to the Act, in the interest of establishing consistency for our customers as quickly as possible,"
Mr Dixon said.
Qantas currently provides a breakdown of costs in its advertising, providing the base airfare with taxes and charges listed separately.
"We are aware that, with airfares often very low in comparison, customers want the total cost of their purchase clearly spelled out."
Qantas, QantasLink, Australian Airlines and Jetstar will all move to the new advertising style.
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