KLM launches new Catering model on Economy European Flights

Starting today, KLM Royal Dutch Airlines is introducing an all-new catering model for all its Economy flights within Europe. The change involves the inclusion of a number of A brands and the reintroduction of wine and beer on board, bringing the airline's catering more in line with that of Air France’s Economy product.

The new catering model arose from a variety of studies among KLM passengers and following discussions with a number of top-brand manufacturers. From now on, the Bertolli sandwich, already on offer on a number of European flights, will be accompanied by other A brands such as Old Amsterdam and Maaslander cheeses.

“KLM is customer-oriented,” said Paul Gregorowitsch, Executive Vice President Commercial. “So, we keep investing in product improvement, on the ground and in the air. We aim for greater passenger perception and a happier customer.”

On extra-long flights (of more than 170 minutes) which depart before 10:00 am, KLM Economy passengers will receive a Hero Wellness Box including a Hero B’tween bar, Hero Wellness-jam, a bottle of Fruit2day and a warm croissant. On extra-long flights departing after 10:00 am, passengers will receive a Heinz Box containing cold pasta salad, Cantadou cheese, and a warm slice of focaccia.

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