|
ICLP,
a global loyalty marketing agency, is to acquire the Switzerland-based Loyalty Gate Ltd
(LGL).
LGL develops and operates
frequent flyer programmes on behalf of Swiss International Air Lines, SN Brussels Airlines and TAP Air Portugal.
Already one of the world's largest loyalty marketing companies, the acquisition will grow ICLP's turnover by more than 10% and strengthen its specialist travel
loyalty marketing division.
General Manager of ICLP Singapore Tim Webb
said that there are obvious synergies between the strengths of ICLP and the capabilities of Loyalty Gate.
"Both companies have world-class loyalty marketing credentials and extensive international airline experience - by joining forces, we will further cement our position as
the leading loyalty marketing agency."
LGL employs a
team of more than 30 innovative loyalty marketing specialists, whose recent accolades include the prestigious 2005 International
Freddie (Frequent Flyer) Awards 'Program of the Year'.
Eric Platteau, VP of Relationship Marketing at SN Brussels Airlines
said, "ICLP are proven loyalty marketing specialists who have the resource and expertise to
future-proof our award winning loyalty activities. The increasing number of Privilege members will benefit from ICLP's creativity, flexibility and best-practice airline
experience and continue to enjoy the premium service and advantages that they have come to expect from their loyalty
programme".
ICLP has been augmenting its global presence - expanding into Japan, Malaysia
and India, as well as opening an office in San Francisco in the last 12-months, adding to
its network of wholly owned offices in the US, Middle East and Asia
Pacific regions.
See
other recent news regarding:
Miles
|
