Virgin Blue wins at new 'Budgies' Low Cost Airline Awards

Virgin Blue Airlines has taken out two of the three major categories at 'The Budgies' - a new annual Low Cost Airline Advertising Award. Virgin Blue won the Best Asia Pacific/Middle East Low Cost Airline TV and Radio Advertisement awards, as voted by over 300 delegates attending the Centre for Asia Pacific Aviation’s Second Annual Asia Pacific Low Cost Airline Symposium in Singapore. Virgin Blue’s advertising agency is Cummins and Partners.

AirAsia’s ‘There’s a new girl in town’ advertisment was voted the Best Asia Pacific/Middle East Low Cost Airline Print Advertisement for 2004: 

Award winners were as follows:

- Best Asia Pacific/Middle East Low Cost Airline TV Advertisement 2004:
Winner: Virgin Blue for its ‘Complete customer service’ advertisment

- Best Asia Pacific/Middle East Low Cost Airline Print Advertisement 2004:
Winner: AirAsia for its ‘There’s a new girl in town’ advertisment

- Best Asia Pacific/Middle East Low Cost Airline Radio Advertisement 2004:
Winner: Virgin Blue for its ‘Baa Baa holidays to New Zealand’ advertisment

A highlight package of the shortlisted finalists was screened during the Branding for Low Cost Airlines session on the second morning of the Symposium, on 27 January 2005, followed by a voting session by delegates. Award winners were announced prior to the Closing Ceremony.

The Centre’s Managing Director, Peter Harbison, said, “these awards recognise the hard work low cost carriers are putting in to reach travellers – quite often first time travellers – in an increasingly competitive and crowded market”.

“We congratulate the winners and runners-up and express our thanks to all the low cost airlines and their Advertising and PR teams for submitting their entries”, added Mr Harbison.

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