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While
many hotels are offering more and more frills to entice the lucrative
and prestigious business travel market, a hotel with a difference has
just opened in London. A hotel that offers what could well be some of
the smallest room sizes in the industry, with equally small rates to
match.
The
first easyHotel, which opened in London on Monday, is located at 14 Lexham Gardens, London W8, just off the Cromwell Road between South Kensington and Earls
Court. The
hotel offers 34 rooms, all with double mattresses and a quilt, en-suite bathrooms with towels, air conditioning and pay-as-you-go television at £5 per 24 hours. There is one
disabled room and the group boasts that three of the rooms even have windows. The three rooms with windows sell at a premium to the 30 rooms without windows. The rooms come in three
innovative, yet brutally honest sizes - small, very small and tiny - or to be more precise, 80, 70 and 60 square feet respectively.
Rates start from £20
per room per night and rise to anywhere around £50 based on a supply
and demand basis.
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| easyHotel
room with window |
easyHotel
room without window |
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either image to see larger version that opens in a new window |
easyHotel has one member of staff permanently on site but no services other than accommodation and no common or public areas other than a manned reception desk.
The aim of easyHotel is to provide a safe, clean room for the night with an en-suite
bathroom, to fill the gap left between branded hotel chains and bed &
breakfast accommodation. The existing branded hotel chains all start at a price much higher than easyHotel and bed & breakfast accommodation is an un-branded
'one-off' service where quality and value are variable.
The easyHotel
is owned and operated by the easyGroup and future growth is predicted through franchising.
The first franchised easyHotel will open in Basel, Switzerland in September
2005, and further franchises are expected in London and around the UK.
See
other recent news regarding:
easyHotel,
London
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