International, is by year-end to change 628,000 beds at approximately 2,400 hotels worldwide, across eight brands,
with a new, more luxurious look and feel. The global bedding makeover will utilize over 30 million yards of fabric, enough to stretch more than two-thirds of the way around the world, creating softer sheets, plusher
mattresses, stylish duvets, more pillows and a new fresh, white look.
J.W. Marriott, Jr., chairman and chief executive officer of Marriott International, said, “Together with our hotel owners and franchisees, we are launching an
unprecedented bedding makeover, continuing our invitation to guests to experience the new look and feel of Marriott. This initiative draws on the finest designs and
service traditions at our best hotels worldwide to position each of our brands as the most luxurious in their segment. And our new bedding is already getting rave
The company said its owners and franchisees are investing nearly $190 million in the new bedding. And, to speed the makeover, Marriott is offering owners and
franchisees a one-time incentive, to ensure that guests can enjoy the comfort and luxury of the new bedding by year-end.
The more luxurious bedding is the new brand standard for the JW Marriott Hotels & Resorts, Marriott Hotels & Resorts, Renaissance Hotels & Resorts, Courtyard,
Residence Inn, Fairfield Inn, TownePlace Suites and SpringHill Suites brands. As part of the makeover, the company is replacing traditional bedspreads with freshly
JW Marriott Hotels & Resorts, Marriott Hotels & Resorts and Renaissance Hotels & Resorts
Full-service JW Marriott, Marriott and Renaissance hotels and resorts will replace the traditional bedspread with down comforters nestled inside sheeted duvets. The
duvet covers will be freshly laundered for each new guest. The bedding will feature 300-thread-count, cotton-rich, white top and fitted bottom
sheets. The new JW Marriott, Marriott and Renaissance bedding will also offer thicker, more comfortable
mattresses with the addition of a two- to four-inch mattress topper and more pillows. The stylized bedding will be accented with euroshams, a decorative bed scarf and
an optional bolster.
Courtyard, Residence Inn, SpringHill Suites, Fairfield Inn and TownePlace Suites
The company’s select-service and extended-stay brands will feature comforters snuggly fit between triple sheeting, including 200-thread-count, cotton-rich top and fitted
bottom sheets that will be “mercerized,” a process that elevates the softness of the linens. The bedspread will be replaced by triple sheeting, which is commonly found
at luxury hotels and resorts, including a decorative top sheet with colorful trim. Comforters will fit neatly between the new triple
sheeting. The new bedding also features more pillows. Thicker mattresses will become standardized across these brands. Courtyard
hotels outside North America will also feature elements of the upgraded full-service bedding in some markets.
ExecuStay, the company’s corporate and temporary housing brand, will offer the Elite Dreamer™ bedding package, offering featherbed comfort with a mattress
topper wrapped in luxurious Tru Val™ sheets and a climate-customized blanket. On top is a deluxe goose down comforter with a cover and skirt designed exclusively
for ExecuStay. Five pillows of two varieties, both Down Surround and fiber-filled, will also be offered.
other recent news regarding: