The Shilla Seoul joins Preferred Hotel Group

The Shilla Seoul has extended its marketing network by joining the Preferred Hotel Group.

The multi-brand organization delivers sales, marketing, and technology solutions to 300 independent luxury hotels in 50 countries around the world. Its key services include expert business consultancy, sales, marketing, distribution, reservations and revenue management.

Joining the group’s Preferred Hotels® & Resorts portfolio, The Shilla Group’s flagship 5-star hotel is especially keen to capitalise on the consortia’s extensive airline partnerships, said General Manager and CEO, Mr. Man-Soo Lee.

The Shilla continues to be a member of a second global marketing consortium, The Leading Hotels of the World.

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