|
Shangri-La Hotels and
Resorts recently launched a new, proprietary sales and marketing training programme
"STAR" - Shangri-La Training for Aggressive Revenues.
More
than US$3 million will be spent over the next four years to STAR train
2,000 sales and marketing employees in the group's hotels and worldwide sales
offices. The first tailor-made sales training programme for Shangri-La,
developed by Singapore-based TSA (Training Service Asia).
STAR contains five modules including: Essential Selling Skills;
Negotiating Skills; Strategic Sales Management 1 and 2; and Sales
Leadership and Motivation Skills.
"The sales function is critically important to many of our hotels and the
time is right to fine tune our approach to selling rooms and catering
inventory with greater emphasis and consideration to the overall revenue
performance of the business unit," said Martin F. Waechter, chief
marketing officer, Shangri-La Hotels and Resorts.
"Greater revenues will mean bigger profits. With demand increasing back to healthy levels, we
shall focus our sales efforts in a more strategic way on customers, who
not only generate volume, but help us to achieve our aggressive revenue
targets. The STAR programme was developed to enable our people to
continue to succeed and provide them with the necessary skills and
knowledge to achieve an optimum revenue performance for the group."
See
other recent news regarding:
Shangri-La
|
