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Domina Hotel Group
today completed a marketing program agreement with HMC (Hospitality Marketing Consultants) which will design and implement a group-wide
membership program.
“Classe,” a premium membership club, offers recognition and benefits at all managed hotels within the Domina Hotel Group portfolio. Members
can enjoy member-only room rates, complimentary nights, room upgrades, special offers, and more. The 12-month membership also provides the member with unlimited free dining at any of the
managed hotel restaurants when accompanied by one or more paying guests.
“We have an aggressive worldwide expansion plan,” said Francesco Borrello, CEO of Domina Hotel Group. “Growing brand loyalty and securing a wide
repeat-customer base are instrumental in supporting that expansion plan. This partnership with HMC gives us turn-key solutions that are consistent with our strategic
direction, and will generate fast results, while allowing our team to continue our focus towards corporate growth. We are very excited about this partnership.”
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