Thai Airways International organizes Beach Queen Thailand 2005 to help Revive Southern Tourism

Because of the decrease in the number of tourists to South West Thailand, following the Tsunami in December 2004, combined with the low season period, Thai Airways International has been appointed by the Thai government to be one of the leading organizations in helping to revive tourism to the Andaman Sea area of Thailand.

Consequently, THAI has initiated the Beach Queen Thailand 2005 Contest, which will be held from July to October 2005 in Krabi and Phuket provinces and will be organized annually in order to help strengthen tourism and revive the Southern Andaman Sea areas of Thailand. In addition, the activities will support the "Sanook Tang Koh, Lod Tang Muang" promotional campaign which THAI organized together with the Tourism Authority to Thailand and hotel operators in Phuket, Krabi, Phang-Nga and Trang provinces.

The Beach Queen Thailand 2005 campaign will be the first in Thailand to provide an opportunity for young females from all over the world, aged between 18-25, to participate in the contest. The contest will be held in two rounds, the first being a contest for the final 30 Thai females which will be held in Krabi province. The winner and 1st runner-up of this contest will join the contest with young international females in the final round, to be held on October 1, 2005 at Pathong Beach, Krabi province. 

The selection of overseas contestants will be conducted through THAI's offices in each destination. In addition to the contest, the participants will be involved in other activities such as a parade along the beach, exhibition and street performances by leading international bands.

"All contestants will be able to witness the beauty and nature of the beaches along the Andaman Sea and join activities to save the environment as well as encourage overseas tourists to return to Thailand. The young women will have a wonderful time with the activities and we will be able to see many beautiful ladies from all over the world joining our contest", said Mr. Kanok Abhiradee, THAI's President.

The winner of the contest will receive a cash prize of US$10,000 (THB 400,000) and a diamond crown together with a first class round trip ticket with first class accommodation from the original destination to Phuket or Krabi. The 1st runner-up will receive a cash prize of US$5,000 (THB 200,000) and a Business Class round trip ticket from the original destination to Phuket or Krabi. The 2nd runner-up will receive a cash prize of US$2,500 (THB 100,000) and an Economy Class round trip ticket from the original destination to Phuket or Krabi. In addition, the winner will be appointed the Beauty Ambassador of the Andaman. Also, the first 10 runner-ups of the contest will be given the opportunity to work with THAI for 1 year. 

Applications to enter the contest are open from 20 July - 31 August 2005.

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