Dragonair's Change for Conservation inflight charity programme raised HK$2 million in 2004 for projects of The Nature Conservancy in Yunnan -
twice the original target. The airline said that given the success of the campaign, it will
be extended for one more year.
“First and foremost I must thank our passengers for their amazing generosity and unstinting support of the Change for Conservation campaign,” said Dragonair’s Chief
Executive Officer, Stanley Hui. “Thanks to them, double our original target was raised for projects overseen by The Nature Conservancy in
The funds raised under the Change for Conservation campaign will be used by The Nature Conservancy in northwest Yunnan to: create a system of protected areas
with the policies and funding necessary to sustain them; to protect vital watershed areas, especially along the Yangtze and Mekong rivers; to alleviate poverty, one of
the principal causes of unsustainable natural resource use and biodiversity loss; and, to develop sustainable economic alternatives for the people there.
“I would like to thank Dragonair and its passengers for their overwhelming generosity,” said Stefan Kratz, China Programme Director of Operations, The Nature
Conservancy. “Their support will enable us to help maintain the well-being of the landscape and the people of
The Change for Conservation campaign will run until January 31, 2006 on all routes throughout Dragonair’s network. However, from January 8 to February 12, 2005, the
change given by passengers on the airline’s flights will instead be donated to the Hong Kong Red Cross for use in Asian tsunami relief efforts.
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