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The Pacific Asia Travel Association
(PATA) has signed a new Premier Partnership with one of the world's most powerful brands, Visa.
PATA President and CEO Mr Peter de Jong said he was delighted to welcome Visa as a Premier Partner of the Association and to start developing joint programmes that
would utilise the collective data resources and customer reach of the two
organisations.
"Visa is a vital contributor to the travel and tourism industry, facilitating billions of dollars worth of transactions for consumers travelling throughout the Asia Pacific
region," he said.
"We look forward to developing a strong partnership with Visa based on our common goals, which include the growth of tourism on a sustainable basis and the
reinforcement of the economic value of tourism."
Visa International Executive Vice President, South and Southeast Asia, Mr James Murray, said he was pleased to be joining forces with PATA, which provided unique
access to the leaders of the public and private sectors of travel and tourism.
"In recent years, PATA has proven itself to be at the forefront of bringing various components of the tourism industry in Asia Pacific together to address critical issues
ranging from infrastructure to adversity. It values the importance of partnerships with key players across the broad spectrum of travel and tourism," he said.
Mr de Jong and Mr Murray agreed that one of the main areas of co-operation under the Premier Partnership would be research, utilising the acclaimed resources of
PATA's Strategic Intelligence Centre and Visa's database of spending behaviour and trends.
Other areas would include mutual brand building, joint usage programmes, high-level networking opportunities and advocacy on industry issues. The partnership
agreement is for three years.
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