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Dubai has bagged the prestigious Pacific Area Travel Writers Association (PATWA) award for being a ‘Destination for Romance, Adventure and Shopping’. This is the
first award in this category.
Mr. Mohammed Khamis bin Hareb, Director Operations and Marketing, Dubai Department of Tourism and Commerce Marketing (DTCM), received the award at a
ceremony held on the sidelines of the International Tourism Exchange (ITB-2005)
in Berlin.
Backed by 74 co-participants sharing a 440-square-metre stand with 51 booths, Dubai has a strong presence at the world’s largest travel trade fair.
Dubai hotels played host to over five million guests in 2004, an increase of 8.8 per cent over the previous year.
In an interview with Christine Fleischberger of n-tv, German’s leading business TV channel, Mr. bin Hareb said Dubai hotels played host to 240,000 German guests in
2004, up 51 per cent from the previous year.
He said, “German visitors love Dubai. They appreciate the high quality in service, true Arabian hospitality and the attractive blend of tradition and modernity. We not only
have established Dubai as a premium brand, but also an extremely popular year-round business and leisure destination.”
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