Shangri-La launches 'Best Rate Guarantee'

Shangri-La Hotels and Resorts has introduced a "best rate guarantee" on the group's website.

Shangri-La guarantees its customers that no other website will offer a better room rate than what is available on www.shangri-la.com. Should an online booker find a lower room rate elsewhere within 24 hours of making a reservation online, the hotel will not only match the lower rate but apply a further 10% discount.

"We not only want to make our website one of the easiest avenues for making reservations at Shangri-La hotels and resorts, we want our customers to know that they will receive the best rate available," said Martin F. Waechter, chief marketing officer.

The recently revamped Shangri-La website includes improved content, site navigation and special features, such as a new web booking engine with photos and virtual tours, making it easier for bookers to compare rates and room types, and make changes on dates, rates and personal preferences directly online.

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