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Vahid Mehrinfar, Executive Principal & Chief Brand Futurist of Bahrain-based branding consultants Vahid Associates, has just returned from Mumbai, the epicenter of
Indian advertising, where he earned the highest level of accolades from the audience at the Diamond Jubilee symposium of the Advertising Agencies Association of
India (AAAI).
The three-day conference, conducted from November 9-11, was entitled “The Future of Advertising,” and featured a galaxy of international and local luminaries,
including the Under-Secretary-General for Communications at the United Nations (UN), India’s Union Minister of State for Tourism, Vice Chairman of the Omnicom
Group, the CEO of Lowe Worldwide, the Executive Director of International Newspaper Marketing Association from Dallas, Texas and the Creative Head Asia of BBDO
Worldwide. At the conference, Mehrinfar enthralled the professionals and the media with his irreverent discourse on the Concept of Futurity in Branding.
“Trees die standing up and many product and organization brands live a prolonged death,” Vahid
said.
“Brand immortality is a myth, as brands start dying the minute they are created. There is the constant quest for longevity and marketing strategists merely play the game
of postponement, while they fight for the future.”
Mehrinfar’s hour-long presentation gave the audience much to think about; he was invited to speak at the summit in recognition of his role as a catalyst in the evolution
of design consciousness in the Middle East, and for his innovative approach and ideas that contribute to the bottom-line of clients’ businesses.
“In Branding there is no time for evolving the image, you invent one,” said Vahid, “You fast-forward into the desired world by magnifying the truth, creating aura and
managing opportunity.”
Indranil Gupta, Chief Executive Officer of Lowe Contexture, who accompanied Vahid on this trip, at the invitation of the AAAI, and chaired a session, said, “From the
informal audience feedback, Vahid’s session was unofficially adjudged as the most enjoyable and unforgettable presentation. He literally pulled the
future into the conference hall and made it tangible and exciting for them. He did Bahrain proud!”
Earlier in the year, Vahid Mehrinfar had been invited to act as the jury for the prestigious Adobe Galgo Design Awards held in New Delhi along with Indian industry icons
like Piyush Pandey and Mahesh Bhatt. On the same tour he had several speaking engagements at Mumbai, Kolkata and New Delhi on the subject of brand futurity in real
estate and he also conducted a Brand Internalization seminar for the top management of Zee TV network.
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