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Amadeus
has signed a contract with Asia's 'Boutique Airline', Bangkok Airways,
to provide the airline with Amadeus Revenue Integrity.
The airline is the first in Asia to sign up for revenue integrity technology from Amadeus, which Bangkok Airways estimates will
reduce by a third the number of reservations not resulting in a paying customer (no-shows). Amadeus Revenue Integrity achieves this by enforcing limits on how long a
reservation can remain without a ticket being issued (and paid for), and searching for duplicate Passenger Name Records
(PNRs).
Revenue integrity technology makes predicting the number of no-shows much more accurate, allowing airlines to fill their planes with paying customers instead of
empty seats. Less no-shows means lower costs at departure, more accurate revenue forecasts, a higher load factor and, ultimately, selling more seats at the right price.
Speaking at Amadeus’ recent Asia-Pacific Airline Forum, Mr. Peter Wiesner, Vice President Marketing at Bangkok Airways, quantified the expected business
benefits, “With Amadeus Revenue Integrity we expect to save in the region of $1.75 million a year, from reduced no-shows, reselling seats which wouldn’t have been paid for, and
more accurately forecasting our load factor.”
Twenty-six airlines across four continents, carrying from one million to seventy million passengers, use Amadeus Revenue Integrity. The technology is developed by
Amadeus’ fully-owned subsidiary, Airline Automation, Inc. Recent customer signatures include, United Air Lines in North America, dba in Europe, and TACA in Latin
America.
Arnaud
Debuchy, Director, Amadeus Travel Intelligence, who oversees Amadeus Revenue Integrity,
said, “Our technology brings all the elements of revenue integrity together into one package and currently processes over 25 million PNRs each month. This success is a result of the technical, airline-reservations and
revenue-management expertise built up over Airline Automation’s twenty-one years of operations combined with Amadeus’ global presence.”
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