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M2B World Travel Ltd.,
has signed a global agreement with Amadeus. Through the agreement, M2B will be able to offer direct access to the extensive range of travel options available through
the Amadeus network to their millions of viewers around the world. The agreement extends M2B’s reach from broadband streaming entertainment into the worldwide
travel arena.
The World Travel & Tourism Council (WTTC) recently estimated that worldwide spending for personal travel will hit $2.8 trillion in 2005. According to PhoCusWright, the
online portion of those sales is growing particularly quickly in the US, Europe and the
Asia Pacific region, where combined online travel sales in those three geographic
regions is estimated to top $115 billion this year. With eMarketer reporting that broadband currently reaches over 58 million households in
Asia Pacific alone, M2B World Travel, through its agreement with Amadeus, is now poised to immediately access and serve this consumer market.
M2B World Travel will now be able to offer
consumers access to the huge range of content available through the Amadeus system, including 500 airlines, 58,000 hotels, and a whole range of other travel content.
The M2B World Travel Website will provide competitive rates through its direct connection to the Amadeus System using the Elleipsis TravelTalk
integration platform, which allows M2B to access not only the major travel providers, but an expanded roster of additional suppliers such as low-cost
carriers, cruise lines, and widened hotel distribution channels.
"This partnership combines our unparalleled aggregated travel options with M2B World’s unprecedented access to global viewership,” said David Brett, President,
Amadeus Asia Pacific. “With the rapid adoption of Internet especially in Asia Pacific, the M2B travel portal will be a valuable channel that will further contribute to our
growth."
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