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The Pacific Asia Travel Association (PATA) has launched its Total Tourism Survey,
with which it aims to compile the views of travel and tourism professionals on issues that will
affect the future of the industry.
PATA
is encouraging all members of the travel industry to fill out the survey online, or by downloading and sending back the form as an attachment or fax.
The survey investigates all the modern issues directly or indirectly facing the travel industry, among them: peace negotiations, terrorism, EU expansion, a common
Asian currency, bird flu, global warming, ageing populations, tourism as cultural protector or destroyer, the mass media's coverage of crises, the impact of travel
advisories, distribution technology, aviation, human resource challenges, domestic and regional tourism growth and whether the industry is ready to handle a large
volume of traffic from India and China (PRC).
"The considered responses from Asia Pacific travel industry professionals will position the PATA Total Tourism Survey as the definitive 2005 trade report on travel in our
region," said PATA President and CEO Mr Peter de Jong. "All Asia Pacific travel industry stakeholders should fill out the survey," he said.
PATA aims to publish the results and analysis of the survey at the 54th PATA Annual Conference, April 17-21 in Macau.
The results will be made public by PATA for the benefit of the industry. "The full report will help many kinds of travel organisations plan strategies for the future," said Mr
de Jong. "The survey's results will influence how PATA delivers its services to the travel industry in the years to come."
Respondents who successfully complete the survey will be entered into a draw for prizes, including registration and accommodation for the PATA Annual Conference in
Macau in April 2005 and in Pattaya, Thailand in April 2006.
Anybody working within the travel and tourism industry can take the survey
at: http://www.pata.org/patasite/index.php?id=1158
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