|
InterContinental Hotels
Group recently hosted a five-day roadshow around the GCC to introduce travel buyers to some of its most
premier properties. Aiming to raise awareness in the region about its key destinations, the roadshow visited Bahrain, Kuwait, Qatar, Abu Dhabi and
Dubai.
“One of the best ways to communicate with major decision makers in the GCC is to take the message directly to them and that is why we have invested in this direct
marketing approach,” said Denis Johnson, Vice President Sales and Marketing, InterContinental Hotels Group, Middle East and Africa.
Senior representatives from InterContinental Hotels Group properties in countries including Italy, UK, France, Switzerland, Netherlands, Greece, Cyprus, UAE, Lebanon
and Oman presented their hotels merits during the meetings. Additionally, workshops and presentations were held, during which the hotel group promoted
tactical offers from the represented hotels for specific periods, marketed MECRO toll-free lines and introduced the ICME Voucher Program.
“As well as providing between 30 and 50 travel professionals in each destination with the most up-to-date information on our systems and our properties, the roadshow
provided a unique opportunity for us to meet one-on-one in a relaxed environment,”
added Denis Johnson.
See
other recent news regarding:
InterContinental
Hotels Group
|
