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British Airways has appointed Bartle Bogle Hegarty (BBH) as its worldwide creative advertising agency.
The decision follows a review by the airline of its global advertising contract and a competitive pitch between M&C Saatchi, JWT, DDB Worldwide and
BBH.
The contract will take effect from
15 November 2005 when incumbent agency M&C Saatchi's contract will end.
Martin George, the airline's commercial director,
said, "BBH will become British Airways' worldwide advertising agency. It was chosen for the outstanding insight,
creative ability and proven track record of delivering effective advertising it demonstrated throughout the pitch process.
"BBH joins us at an exciting time as we embark upon a period of major product and service investment. Its reputation for creativity and strategic thinking will greatly help
British Airways maintain our position as a leader in innovative global marketing and advertising.
"We have enjoyed a long and successful relationship with M&C Saatchi which has produced many memorable campaigns for us over the years.
"However, we must look to the future now and adapt to the changing environment in which we operate and the needs of our business."
BBH was founded in 1982 and is the creator of advertising for clients including Audi, Levi and Vodafone. It employs 550 people worldwide and has offices in London,
New York, Singapore, Tokyo and Sao Paulo.
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