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Pegasus
Solutions is expanding its longstanding relationship with the Caribbean Hotel Association (CHA). Starting this year, CHA member hotels
have access to the full range of representation service options offered by Pegasus, including distribution and marketing services in the Unirez by Pegasus and Utell by Pegasus
offerings.
The enhanced relationship between the CHA and Pegasus was announced today at the CHA’s annual conference in Montego Bay, Jamaica. Since 1992, more than 100
CHA hotels that are also Utell by Pegasus members have used Pegasus’ central reservation, distribution and marketing services under the moniker CHARMS (Caribbean
Hotel Association Reservation Marketing Service). In 2005, CHARMS hotels have the option to implement the Unirez by Pegasus service, which features integrated
self-service tools that allow staff to manage distribution channels, load rates, and generate reports with speed and accuracy.
The expansion of service options to CHA members comes after an extremely successful year for CHARMS hotels. Pegasus-related services drove $6.7 million in revenue
for CHARMS in 2004, an increase of 38 percent over 2003. The majority of the increase was recorded in global distribution service (GDS) bookings, with travel agents
around the world using the well-known UI code to reserve rooms in CHARMS hotels. Pegasus also facilitated Internet and voice bookings that contributed to revenue
growth.
“Pegasus Solutions has a consistent track record of delivering superior electronic distribution and marketing services to hotels throughout the Caribbean,” said Berthia
Parle, MBE, president of CHA. “The addition of Unirez by Pegasus services gives CHA hotels easy-to-use technology to efficiently manage inventory in multiple selling
channels. Leisure travelers use an ever-widening range of channels to book their vacations, so it’s critical for CHA hotels to use every possible tool to raise their profile
and maximize their reach to both travel agents and high-volume web sites.”
“Pegasus is committed to delivering superior representation services to the unique Caribbean marketplace,” said Bob Boles, chief operating officer of Pegasus
Solutions. “Working hand-in-hand with CHA, we look forward to working with independent hotels to increase electronic bookings while minimizing distribution and
management costs.”
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