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British Airways
has launched its new “London is closer than you think” advertising campaign
in Singapore featuring London as an all-year-round favourite destination.
The campaign kick starts with an special fare of S$998 throughout the year to London, making famous London icons such as the
British Airways London Eye and Big Ben within easy reach for Singaporeans. British Airways flies to over 80 cities across Europe and travellers also get to enjoy an add-on European city from as low as
S$100.
“London has always been a perennial favourite for Singaporeans and British Airways aims to make it affordable and accessible for all,” said Steve Limbrick, Regional
General Manager for British Airways South East Asia. "With our attractive all-year-round S$998 airfare, London is now ‘closer’ to Singaporeans. We strongly
encourage travellers to book early and plan ahead to enjoy the savings,”
he added.
With summer just round the corner in London, the city is full of exciting events such as the Wimbledon Tennis Championships, the Queen’s birthday parade and The
Proms Music Festival. With a mere addition of S$100, travellers can conveniently be part of Paris’ Bastille Day celebrations in July and the Vienna Music and Film
Festival in July and August.
To coincide with the launch of the campaign, British Airways has also made significant improvements to its Singapore website, enabling customers to instantly view
fares for up to 14 days either side of their preferred date, in an easy-to-read calendar format. This gives a clear overview of the lowest fares
offered, giving customers full control of their booking. No service fees are charged when booking on www.ba.com, saving customers a minimum of S$40.
British Airways’ presence in Singapore dates back to 1934. Today, British Airways operates 28 flights a week to and from Singapore including two daily flights to and
from London, offering customers a choice of four cabins on all flights. The world’s first and only supersonic passenger service, Concorde, also operated a London –
Bahrain – Singapore route back in the 1970s, before sadly retiring in 2003.
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