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73. Ascott Launches New Brand - Lyf; Aims for 10,000 Units Globally by 2020
Ascott has launched Lyf, a new brand which the company says is ďdesigned for and managed by millennials who wish to experience destinations as locals doĒ. Unlike conventional serviced apartments, the properties will be managed by what Ascott calls ďLyf GuardsĒ, millennials who may be residents themselves, community managers, city and food guides, bar keepers and problem solvers all
74. Ascott Opens lyf@SMU
Ascott, in partnership with the Singapore Management University (SMU), has launched its first living lab to field test lyf, a new brand. Named lyf@SMU, Ascott will attempt to simulate a lyf product at SMU to test out various co-living concepts, enabling its students to be the first in the world to experience and shape upcoming lyf properties.
75. Ascott Opens Somerset Youyi in Tianjin
Ascott Opens Somerset Youyi in Tianjin. The Ascott Group has opened its newest serviced residence property in Tianjin in northern China. The Somerset Youyi, Tianjin is set in the heart of Tianjinís downtown Hexi commercial district, close to the bustling financial street Youyi Road. It is also in close proximity to shopping and entertainment areas and the Xiqing Economic Developmen
76. Ascott Signs Two Properties in Jeddah, Saudi Arabia
Ascott has signed two more serviced residences in the vibrant port city of Jeddah, Saudi Arabia. The 51-unit Citadines Sari Jeddah is slated to open in 2015, while the 135-unit Somerset Corniche Jeddah, the first Somerset-branded serviced residence in Saudi Arabia, will open in 2016. The new properties will strengthen Ascottís portfolio in Saudi Arabia to nearly 700 apartment units
77. Ascott Expands Partnership with Alitrip
Ascott has partnered Chinese e-commerce giant the Alibaba Group to make its global network of serviced residences available to over 100 million Chinese travellers currently served by Alitrip, an online travel service platform. Ascott already has 24 of its China properties with 4,300 apartment units available for booking by Alitrip users through a directly operated online flagship s
78. Ascott Signs Five More Properties in China
Ascott has crossed its milestone of having 12,000 apartment units in China by securing contracts to manage five more properties with 1,000 apartment units in Yinchuan, Changsha, Shenyang and Xiían. The 200-unit Citadines Xingqing Yinchuan, 150-unit Somerset Xingqing Yinchuan and 164-unit Somerset Riverside Changsha mark Ascottís entry into the high-growth Chinese cities of Yinchuan
79. Ascott Celebrates 25th Anniversary with Free Rooms Promotion
Ascott Celebrates 25th Anniversary with Free Rooms Promotion. CapitaLandís wholly-owned serviced residence unit, Ascott, is commemorating its 25th anniversary with a mammoth grand prize of free stays for 25 consecutive years.
80. Ascott to Acquire Property in Islington, London
Ascott is acquiring a prime property in the heart of Islington, London through its serviced residence global fund with Qatar Investment Authority (QIA). Ascott will invest a total of £52 million (Sin$100.4 million) in the 108-unit property which will be named Citadines Islington London. Citadines Islington London is the US$600 million fundís third investment, barely five months aft

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