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201. Amadeus Airline Cloud Availability Solves Challenge of Flight Search Volumes
The exponential growth of consumer browsing and shopping for airline products across digital channels has led to a massive, and continuously increasing, volume of shopping transactions. Airline ‘look-to-book’ ratios – the average number of search requests before a flight booking is actually made – were previously as low as 10:1. Today, these can easily run to 1,000:1.
202. SkyTeam Launches Airport Navigation Tool
SkyTeam has developed a series of digital maps to help customers breeze through its global hubs, as it continues investing in technology to enhance the airport experience. From check-in and departures right through to baggage collection, the interactive maps provide customers with a detailed view of their surroundings via their phones.
203. Wyndham Hotel Group Launches Multi-Brand Campaign in U.S.
Wyndham Hotel Group has launched its first national umbrella advertising campaign in the U.S. aimed at building consumer awareness of its powerhouse brands and loyalty program. The campaign, developed by MMGY and voiced by renowned actor John Goodman, is a natural evolution for the company and marks the first time the hotel group has invested in a multi-brand television and digital
204. Singapore Airlines Launches Chatbot on Facebook
Singapore Airlines has launched a beta chatbot, as it expands its digital servicing channels for customers. The bot, named ‘Kris’, will initially be available on the SIA global Facebook page, and will later be made available on Singapore Airlines’ website.
205. Boeing Delivers First E-3A AWACS Aircraft with Cockpit Upgrades to NATO
NATO has taken delivery of the first of fourteen E-3A Airborne Warning and Control System (AWACS) aircraft with cockpit upgrades. The Communication Navigation Surveillance/Air Traffic Management (CNS/ATM) digital flight deck and avionics enhancements ensure compliance with current and future air traffic control and navigation requirements.
206. Saudi Arabian Airlines to Commence IATA Travel Pass Trial on KUL - JED Flights
Saudi Arabian Airlines (Saudia) has confirmed that its trial of the IATA Travel Pass will commence on the Kuala Lumpur – Jeddah route on 19 April 2021. The IATA Travel Pass is a mobile app that will enable passengers to create digital passports where test and vaccine data can be securely loaded and shared, to ensure that governmental health requirements are fulfilled both at the de
207. New Study Analyses Travel Buying Trends in Hong Kong
Armed with multiple mobile devices, highly connected consumers in today’s digital era are transforming the travel sector’s landscape into an increasingly professionalized one, especially in a developed market like Hong Kong. Transactions which were once carried out face-to-face have progressively been brought online, with 65% of travelers in Hong Kong utilizing their PCs, tablets a
208. CellPoint Mobile Appoints Shiraz Malik as Vice President of Sales - APAC
CellPoint Mobile, a provider of mobile commerce and payment solutions for global travel companies, has hired veteran travel solutions expert Shiraz Malik as Vice President of Sales-APAC. Malik will be based out of the company's new office in Singapore. According to eMarketer, Asia Pacific will surpass the U.S. as the world's largest regional market for digital travel sales in 2017,

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