in 1978, what
was once the biggest travel trade exhibition for the Asian markets - the
PATA Travel Mart - is
once again trying to re-establish itself as a must attend event for people
interested in the Asian Travel Trade and market place.
took back management of the show in 2003, and have done a
tremendous job of recreating the show, changing the dates from
April to September - a month before
ITB Asia which is held annually in Singapore - and relaunching the rotation of host countries that helped to
make the show so successful in the past.
But the future is not as
rosy as it sounds,
as while PATA do keep choosing countries that will generate a lot
of interest such as India, Bangkok, Hong Kong and Macau etc they
are a lot of people that are still questioning its relevancy.
In 2011 the PATA Travel Mart
again returns to India, this time to New Delhi when it will be
held in September 2011, and one can only wonder how long it will
before Mumbai gets a go at hosting the event too.
The 2010 PATA Travel Mart takes
place between 14 - 17 September 2010 in Macau. Some 319-buyer
delegates from 228-organisations across the world have registered
to participate in the PATA Travel Mart 2010 in Macau, which should
have no problem breaking visitors numbers with mainland China and
Hong Kong on Macau's doorstep.
2008 PATA Travel Mart took place in Hyderabad, India from 16 - 19
September with a total built-up floor space of 3,766 square metres. Some 1,089 trade delegates, comprising 374 global buyers from 324 organisations and 715 Asia Pacific seller delegates from 301 organisations, plus
numerous international media delegates have registered for the travel trade show.
Hundreds of local trade visitors are expected to visit the show floor on Friday.
2007 PATA Travel Mart was held in Bali between 25 - 28 September.
2006 PATA Travel Mart was held in Hong Kong and the 2005 PATA Travel Mart was held in Kula Lumpur, Malaysia,
which built on
the success of the 2004 mart in Bangkok, Thailand.
PATA Travel Mart 2007 had a total built-up floor space of 4,294 square metres.
the Mart has come a long way in the last few years, there is still much
needed to be done. One example of this is on the media and delegate side
of things. Few journalists are hosted these days, and even certain events during the show
such as the workshops do not actively encourage journalists to attend as
they are forced to pay, as are delegates.
Press conferences should also
more interaction prior to the event with media attending the Mart.
Rather than simply allowing anyone who pays to host a press conference,
regardless if they have anything new to announce,
media should be consulted to see who they would most like to meet and
why. This should at least cut down on the pointless and repetitive
conferences that so often seem to happen at many trade shows around the
other travel trade shows and events check out our Calender
of Travel Trade Shows, and be sure to check
out the Latest
Travel News section for all the latest travel
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