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137. Four New Conference Sessions Added to ITB Asia
Messe Berlin (Singapore), organiser of ITB Asia, has added four new conference sessions to this year’s show. The sessions include panel discussions on ‘Loyalty Programmes’, ‘Boutique Hotels’, ‘Women in Action’ and a ‘Business Travel Plenary Session’. Held from 19-21 October in Suntec Singapore, ITB Asia delegates can look forward to a powerful speaker line-up for all four sessions
138. Hilton HHonors Partners AirAsia BIG
Hilton HHonors has partnered AirAsia BIG, the low cost airline’s loyalty programme. The partnership allows members of both AirAsia BIG and Hilton HHonors to earn BIG Points and HHonors Points when they stay at any of the more than 4,200 hotels and timeshare properties within the Hilton Portfolio around the globe.
139. Hour Long Treats for Swiss Gold Elite Members at Swissôtel Hotels & Resorts
Hour Long Treats for Swiss Gold Elite Members at Swissôtel Hotels & Resorts. From April, Elite members of Swissôtel Hotels & Resorts loyalty programme - Club Swiss Gold - can enjoy a range of complimentary hour-long treats, covering a wide spectrum of activities from creative to sporty.
140. IHG Rewards Launches Accelerate Promotion
InterContinental Hotels Group has launched a promotion offering IHG Rewards Club members the opportunity to earn IHG Rewards Club bonus points faster than ever. The ‘Accelerate’ promotion follows a series of recent enhancements to the loyalty programme, including the introduction of a new top membership level, Spire Elite, and other changes which make it easier for members to reach
141. Wyndham Appoints New Chief Marketing Officer
Wyndham Hotel Group has appointed Josh Lesnick as chief marketing officer. Josh will be responsible for the company’s brand, loyalty and online marketing; e-commerce; global sales; hotel system strategy; and revenue management functions.
142. Delta Extends SkyMiles FFP Benefits and Status
Delta has extended the status and other benefits of SkyMiles, the airline's frequent flyer programme, for between six months and one year. Delta SkyMiles Medallion Members will be able to enjoy the same loyalty benefits throughout 2021 as they have in 2020.
143. Cathay Pacific to Make Changes to Marco Polo Club FFP
Cathay Pacific has unveiled plans to make changes to its Marco Polo Club loyalty programme. Effective 15 April 2016 the Marco Polo Club will change to a new points-based system, based on a combination of the cabin customers travel in, the fare class booked and the distance travelled. Cathay Pacific says that this more balanced approach will see members who fly in premium classes ea
144. Hertz UAE Expands #1 Club Gold Service
Hertz UAE has launched the brand’s loyalty programme at a third location as part of a strategic network expansion of its car rental services. Currently catering to members within the emirates, the Hertz #1 Club Gold service is now available to consumers using the Hertz location at Etihad Plaza in Abu Dhabi.

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