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65. Star Alliance Gold Status Members Take Centre Stage in Marketing Campaigns
Star Alliance and its member carriers will feature a line-up of Gold Status frequent travellers in their joint marketing activities in 2016. In total, five member carriers are planning to run “bespoke” campaigns during the course of this year. Mark Davies, Director Loyalty and Marketing at Star Alliance said,
66. Avianca Brasil Joins Star Alliance
Avianca Brasil has joined Star Alliance. From 2010 to 2014 Avianca Brasil increased its market share from 2.6% to 8.4%. Until May of 2015 the airline continued this trend, reaching a cumulative market share of 9%. Further growth is predicted as Avianca Brasil and the other Star Alliance carriers serving the country will connect more passengers through the main Brazilian hubs in São
67. Star Alliance Opens Eighth Lounge at Amsterdam Airport Schiphol
Star Alliance has opened a new lounge at Amsterdam Airport Schiphol. The lounge is available to eligible First and Business Class passengers and Star Alliance Gold Card holders as well as eligible paid lounge members of the Air Canada Maple Leaf Worldwide Club and United Club programmes.
68. SITA’s Passenger System Delivers Smooth Star Alliance Entry for Air India
SITA played an instrumental part in helping Air India to comply with the technical requirements of joining Star Alliance. Air India is the first Indian carrier to join a global airline alliance opening the way for increased business opportunities for the airline.
69. Thai Smile Becomes Second Connecting Partner of Star Alliance
Thai Smile has become the second Connecting Partner of Star Alliance. The Connecting Partner Model was first introduced in May 2017 allowing airlines to connect to the Star Alliance network without becoming a member airline. This collaboration is the first of its kind in Thailand.
70. Jeffrey Goh to Become Chief Executive of Star Alliance
Star Alliance has appointed Jeffrey Goh as Chief Executive, effective 1 January 2017. Jeffrey (47) will succeed Mark Schwab, who will retire at the end of the year. Jeffrey will head Star Alliances Services GmbH, the Germany-based brand and project management company which coordinates the activities of the world’s largest airline alliance.
71. Continental Airlines to partner United Airlines and join Star Alliance
Continental Airlines to partner United Airlines and join Star Alliance. Continental Airlines and United Airlines have outlined a framework agreement to cooperate extensively, linking their networks and services worldwide. In addition, Continental plans to join United in the Star Alliance, one of the most comprehensive airline alliances in the world.
72. Continental Airlines, United Airlines and Eight Star Alliance Members ask U.S. DOT for Antitrust
Continental Airlines, United Airlines and Eight Star Alliance Members ask U.S. DOT for Antitrust Immunity. Continental Airlines, United Airlines and eight other Star Alliance member airlines have filed an application with the U.S. Department of Transportation (DOT) for Continental to join the group of nine carriers that already hold antitrust immunity. Approval by the DOT would ena

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