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- 9. PolyU Study Finds Brand Management and Reliability Valued in Upscale Chinese Hotels
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To investigate the determinants of brand equity for upscale Chinese hotels, the researchers carried out two focus group interviews in Beijing with 18 Chinese and international frequent travellers. The resulting questionnaire was pilot-tested and subject to expert review by 10 Chinese and English-speaking hotel managers and hospitality and brand-equity researchers before being used
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