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TOP IRISH GROUP CHOOSES THE HOTEL SHOW FOR MIDDLE EAST MARKET DRIVE

Madini Hotelworks is largest single exhibitor so far and plans to once again use The Hotel Show to reach its primary market, the Middle East

 

Madini Hotelworks, representing the cream of Northern Ireland’s designers and manufacturers of hotel interior furnishings, has taken almost 10% of available exhibition space at The Hotel Show in Dubai between May 20-22 next year.

Madini Hotelworks represents 23 Northern Irish companies with a combined annual turnover of more than Dhs2.3 billion, and is to use The Hotel Show as its main platform for marketing into the Middle East – its primary market worldwide for the past two years.

“Madini targets the Middle East and we intend to consolidate our position with a major display of the innovation and quality of the companies we represent,” said Bill McGinnis, chairman of  Madini Hotelworks.  “Several Madini participating companies will launch new fabric and carpet designs for bedrooms and dining rooms and there will be product demonstrations.  After the 2001 show earlier this year we got an exceptional response which translated into business, including a major contract from the Metropolitan Palace Hotel in Beirut for fine quality and bed linens.”

Madini Hotelworks has the endorsement of the Northern Ireland Trade Development Centre in Dubai, which officially promotes two-way trade between the Middle East and Northern Ireland, which has a particularly strong and competitive tourism sector.

The Hotel Show is held under the patronage of H.H. General Sheikh Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, UAE Minister of Defence, and chairman of the Department of Tourism and Commerce Marketing.

The Show was purchased by dmg World Media, a subsidiary of FTSE100 company The Daily Mail & General Trust plc last year, and is already benefiting from ambitious international marketing initiatives in the wake of the buyout.

Already, a third of exhibiting space has been booked, 50% of this by new exhibitors, including strong local interest. Four new national pavilions, representing Thailand, Lebanon, Taiwan and the Philippines, have been confirmed, bringing a substantial number of exhibitors from those countries.   The US, Germany, South Africa, United Kingdom, Italy, France, Australia and Hong Kong have once again taken pavilions and Northern Ireland’s Madini Hotelworks will be the single biggest exhibitor, “With the Hotel Show now under the umbrella of one of the largest exhibition organisers in the Middle East, it enjoys highly specialised global support, ” said Joanne Evans, director of the organizers, Streamline Marketing.

 A further feature of The Hotel Show 2002 will be The Office Show next door, thus expanding  its role into a new business area  which is growing fast throughout the Middle East.

This year’s Hotel Show attracted 115 exhibitors representing more than 200 companies from 13 countries in Asia, Australia, Europe, the GCC, North America and South Africa. The event also attracted over 3,500 quality visitors from the Middle East hotel industry.

The Hotel Show’s international exhibitor line-up will include manufacturers in air conditioning, audio visual, video conferencing and sound systems, bathroom supplies and bed linen, building materials, cutlery and crockery, carpeting and curtains. Also on show will be producers of computer hardware and software, fitness, spa and pool equipment, buses, vans and limousines, landscaping services, management and reservations systems, telecommunications systems, uniforms, and dozens of other products and services vital to a hotel’s day-to-day running.