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NEW HKTB AMBASSADOR AARON KWOK TO PERFORM AT CATHAY PACIFIC INTERNATIONAL CHINESE NEW YEAR PARADE

 

Cantopop star Aaron Kwok was today (4 February) crowned a City of Life: Hong Kong is it! Ambassador by the Hong Kong Tourism Board (HKTB) to assist in promoting Hong Kong.

Aaron Kwok’s first “mission” will be to participate in the 2002 Cathay Pacific International Chinese New Year Parade, to be held at the Tamar Site, Central, on 12 February, the first day of the lunar year.  He will also participate in a host of upcoming major programmes of the City of Life: Hong Kong is it! campaign, such as the Mega Hong Kong Sale in June and the City of Life Street Carnival in December. 

Performing today’s crowning ceremony, the HKTB’s Executive Director Ms Clara Chong, expressed her delight in Aaron’s acceptance of the duty.  “Apart from attracting more visitors and making Hong Kong the focus city of Lunar New Year celebrations among Chinese communities, the purpose of presenting such a wide range of events and activities over this period is to encourage Hong Kong residents to stay home during the festival to benefit the economy,” Ms Chong added.

Speaking at today’s ceremony, Cathay Pacific Airways General Manager – Corporate Communication, Mr Alan Wong, said: “As a Hong Kong-based airline and a member of the tourism industry, over the years Cathay Pacific has  endeavoured to promote Hong Kong’s tourism business.  This year, we are jointly introducing the Chinese New Year Fiesta with the HKTB.  The event will help attract even more visitors to Hong Kong to celebrate this big festival.” 

Combining Chinese and international elements, this year’s parade features a record number of floats and performing groups from around the world, the scale of which is the largest since its inception.

Aaron Kwok said he is bubbling over with excitement about his appointment.  “Hong Kong is my home — a place I take much pride in,” Mr Kwok said.  “I am very honoured to assist in promoting the City of Life and sincerely hope that everyone will help to develop the tourism industry by demonstrating the ‘Be A Good Host’ spirit.”

The duty is not new to Aaron as he has taken part in promotion activities in Singapore to boost publicity for the Stars Spectacular show, organised by the then Hong Kong Tourist Association in 1998.

Being the performing guest for the parade, Aaron said it would be the first time he has represented Hong Kong by sending New Year greetings to hundreds of thousands of viewers worldwide.  Apart from performing for an audience of some 5,000 people for the opening, he will also be on board the special carriage brought from the United Kingdom to greet the more than 200,000 spectators along the procession route.

The Cathay Pacific International Chinese New Year Parade will be televised live in Hong Kong on Television Broadcasts Limited’s Jade Channel and will be relayed through satellite to different parts of the world.  Shanghai TV will also relay the programme to TV stations on the Chinese Mainland.

On the following day, the Cathay Pacific Chinese New Year Fiesta will take place at the Tamar Site, where 19 fabulous floats will be on display.  This public party will be complemented by performances by 12 international groups and booths selling snacks and other merchandise.  Admission is free.

The HKTB has invited families from the Hong Kong Single Parents Association to share the fun.  One of the performing groups — the Calgary Stampede from Alberta, Canada — is preparing hot and tasty pancakes for their enjoyment, in order to disseminate the important message of caring for the community. 

In celebration of the Year of the Horse, a number of artistes and celebrities, such as DJs from RTHK’s Radio 1 programme Ready 2 Go and local singing groups EO2, B2 and Shine, will take part in a game session and will offer performances between 1:00 pm and 2:00 pm.

The Fiesta is open from 12 noon until 10:00 pm.  Due to road closures in Central and Wan Chai by the Hong Kong Police for the Chinese New Year fireworks display, the last admission is at 7:30 pm.

As a related event, the HKTB is organising the City of Life: Hong Kong is it! International Photo Competition.  Participants can win round-trip air tickets, helicopter tours and other prizes by capturing the City of Life’s enjoyment, fun and vibrancy on film, at any event in the City of Life: Hong Kong is it! programme.  This includes CLP Lights Up Hong Kong, the Cathay Pacific International Chinese New Year Parade and other events, festivals and attractions in Hong Kong’s 18 Districts. 

Entries should be submitted in 4R photograph or digital format with a completed entry form.  Winning entries will be posted on the HKTB’s Web site.  Further details can be obtained on the Web site at DiscoverHongKong.com, or from the nearest HKTB office.

The Cathay Pacific International Chinese New Year Parade and Fiesta is the second major programme of the City of Life: Hong Kong is it! campaign.  A combination of Chinese and international artistry will make the event a true meeting of cultures, in keeping with Hong Kong’s reputation as a living fusion of East and West.  

The City of Life: Hong Kong is it! campaign is organised by the HKTB in co-operation with the Hong Kong SAR Government’s Home Affairs Department, Leisure and Cultural Services Department and Tourism Commission, with the support of the 18 District Councils and with The Hong Kong Jockey Club Charities Trust as Principal Sponsor.