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ATC welcomes 20 travel agents on Inaugural Workshop to Australia


In a change of tactics the ATC and it's state tourism partners this week welcomed 20 top selling Indian travel agents to Australia to experience first hand the variety of attractions and activities the kangaroo country has to offer.

Lead by Stephen Cheah, Business Development Manager for South and South East Asia, the group will take part in a twin-city workshop to Sydney and Cairns from February 26 until March 2, with optional pre and post tours to Melbourne and the Gold Coast

Speaking from sunny Sydney today, Cheah said it is the first time since the India Mission began four years ago that the ATC had reversed the direction and brought agents to Australia.

 "There's no easier way of selling a destination than seeing it for yourself. We can take 100 Australian operators up to India to talk none stop about their products, but nothing beats the excitement of first-hand experience." He added that "nothing gives an agent the confidence to sell a product than to talk from his or her own understanding."

Cheah points out a second benefit of touring Down Under is that newer and smaller operators hoping to break into the India market can showcase their product for minimal outlay.

 "It's no secret that India is a high yield market, but a single marketing trip to India can impact on the budget of smaller Australian operators.

"By staging the event on home turf, these operators will have valuable exposure to the Indian buyers at a fraction of the cost of flying to India. In the end, more sellers means a broader understanding of the range of activities Australia has to offer.

A total of 64 Australian sellers will attend the Sydney workshop, while 34 will participate in the Cairns workshop. This compares with the 20 Australian operators who traveled to Delhi and Mumbai for the 2001 ATC India Mission. Each seller will have a 6-minute face-to-face tabletop session with individual agents as well as the opportunity to welcome agents to experience their product during the two-day famil which follows the workshop.

Contrary to expectations, Indian travelers are the third highest spenders in Australia, trailing only China and Indonesia. Ultra high-end hotels represented at this week's workshop include Park Hyatt Sydney, Versace Resort Gold Coast and Thala Beach Lodge, Port Douglas. Reflecting a growing interest in Australia's outdoor nature activities some of the more unusual attractions also participating include farmstays, wild dolphin feeding activities, luxury cruises, and hot air balloon and helicopter flights over Australia's icons.

Almost 60% of the travel agents will take part in the pre and or post familiarisations.

The ATC worked with Qantas and the Australian inbound operators to select the agents.

In the year 2000, Australia welcomed 41,00 visitors from India, representing an increase of 22 percent over the previous like year. Research shows that the majority of Indian holidaymakers were experienced travelers who perceive Australia as a special reward destination. They traveled in extended family groups and were interested in Australia's cosmopolitan cities, outdoor activities, wining and dining and resorts.

Australia expects to welcome more than 100,000 Indian visitors to its shores by 2005.