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THAILAND CALLS LOCAL AND GLOBAL GOLFERS

The Tourism Authority of Thailand (TAT) has launched a campaign, “Thailand Golf Paradise”, designed to attract more golfers to Thailand and underscore the Kingdom’s rapidly growing popularity as a world-class golfing destination.  

The campaign was today officially inaugurated by Minister to the Prime Minister’s Office and TAT Chairman H.E Mr. Somsak Thepsutin at the Royal Gems Golf and Sports Club in Nakhon Pathom.  

To be implemented all the way until December 2003, the two-year campaign will attract more international golfers to Thailand and position Thailand as Asia’s best golfing destination.  

Commented TAT Acting Governor and Deputy Governor for Marketing Mrs. Juthamas Siriwan, “We expect that the number of international golfers to Thailand will increase from 350,000 to one million within 2007, with total foreign revenue of 18.45 billion baht.  

“Golfing is growing in global popularity and it is a clear source of the high-spending, long-staying international visitors whom we are targetting, especially due to the economic impact they have in the provincial destinations,” Mrs. Juthamas added. 

Target markets include visitors from short- haul markets like Japan and other Asian countries, long-haul markets like Europe, Australia, the US and South Africa as well as domestic Thai golfers.  

The golf promotion campaign has the strong support of the Thai Golf Courses Association and many premium quality golf courses nationwide. A number of golf packages which also feature many exciting activities such as health and spas, cultural tours and short-courses, and ecotourism activities will be made available to attract golfers travelling with families.  

With support from Visa International (Thailand) with about 122 million member cardholders, the Amazing Golf Plus Extra Value 2002 will feature special discounted packages as well as offer attractive complimentary souvenirs.  

Golf has become increasingly popular among Thais. The “Paradise Golf School” campaign will allow Thai golfers to practice and play with international PGA golf professionals. In addition, a series of amateur golf competitions will also be held to allow both international visitors and Thais to compete with professional golfers.  

The many promotional and marketing activities will include the development of a website <www.thailandgolfparadise.com> to provide tourism and golfing information as well as allow visitors to reserve a golftour package on-line and pay by credit card. The website will also provide links to tour companies and airlines.  

Thailand boasts about 150 championship golf courses nationwide which attract thousands of local and international golfers. They offer golfers a fascinating product but at an amazing affordable green fee. At the same time, they encourage travel to all regions of Thailand and help disseminate tourism revenue to local people.  

The annual Thailand Golf Travel Mart will be organised. At the same time, the Thai Golf Courses Association and Thai Hotels Association will work closely to improve the standards of member golf courses.  

The campaign will be promoted during the TAT’s annual road shows to major regional markets including Japan, Malaysia/Singapore and Australia/New Zealand as well as through various domestic and international channels.