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- 1. VisitScotland Partners Disney to Launch Brave Campaign
Scotland’s tourism organisation, VisitScotland, and The Walt Disney Company Europe, Middle East & Africa have launched a global marketing campaign to promote Scottish tourism around the much-anticipated Disney•Pixar film Brave, which is set in the Scottish Highlands and features some of Scotland’s biggest stars.
- 2. VisitScotland in India to Promote Tourism
VisitScotland representatives are in India this week to meet with key tour operators, leading tourism industry figures and strategic partners at a roundtable event in Mumbai. The forum has been organised by the tourism body and forms part of a five-day India Business Development Mission in partnership with Etihad Airways, taking in Mumbai, Chandigarh and Delhi.
- 3. VisitScotland Launches New Travel Trade Website
VisitScotland has launched a new website offering the international travel industry a one-stop-shop for information on Scotland. The site is designed to assist tour operators and agents to sell Scotland more effectively to clients.
- 4. The Townhouse Becomes Perth’s First Five-Star B&B
The Townhouse, a boutique Bed & Breakfast in Perth, Scotland, has become the first in the city to be awarded five stars by VisitScotland. The Townhouse achieved the grading after taking part in the national tourism organisation’s Quality Assurance Scheme which recognises businesses that meet and exceed the high standards expected by guests. Having opened in June 2012, The Townhouse
- 5. Scotland’s Myths and Legends Inspire New Disney•Pixar Action Adventure - Brave
The iconic Highlands of Scotland will once again be brought to the big screen this summer with the release of Disney•Pixar’s epic adventure, the much anticipated Brave. Disney•Pixar is collaborating with Scotland’s national tourism organisation, VisitScotland, the first time the studio has worked with a country’s tourism organisation on such a scale.
- 6. VisitScotland Expands Travel Agent Programme in India
Over 25 Indian travel agents will become Specialist Counsellors on Travel to Scotland this week at a special graduation ceremony in New Delhi. The very first SCOTSagents graduation ceremony in India will be attended by the Scottish Government’s Cabinet Secretary for Culture and External Affairs, Fiona Hyslop. The new SCOTSagents will then attend a Scotland Reception at the British
- 7. Scotland to Welcome the World in 2014
An all-star concert to herald the opening of the Ryder Cup, a huge flotilla to celebrate the 50th anniversary of the Forth Road Bridge, Europe’s biggest brass band festival and a thrilling re-enactment of the Battle of Bannockburn are just some of the events that will form Scotland’s 2014 Year of Homecoming.
- 8. Aberdeen Wins Bid to Host Routes Europe 2015
Aberdeen City and Shire will host Routes Europe 2015 from 12-14 April. Routes Europe is one of the region’s largest route development forums and enables the aviation industry’s decision makers from across Europe to examine air services, discuss new market opportunities and developments and get up to speed on potential new destinations.
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