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- 1. MasterCard launches Second Phase of Enjoy! Japan Campaign
MasterCard launches Second Phase of Enjoy! Japan Campaign. MasterCard has launched the second phase of its ‘MasterCard Enjoy! Japan’ campaign, which will run until December 2008. The campaign was first introduced in April this year in support of the ‘Visit Japan’ campaign, a yearly initiative hosted by the national government in Japan to promote incoming foreign tourist traffic and
- 2. Lufthansa launches New International Advertising Campaign
Lufthansa launches New International Advertising Campaign. M.E.C.H. The Communications House, Berlin, is responsible for the creative development of Lufthansa's new advertising campaign. The agency, which belongs to McCann-Erickson Deutschland, is part of a global network with offices in 63 countries and will manage the campaign worldwide. Plan.Net Munich is responsible for the onl
- 3. Star Alliance Launches Brand Campaign on Biosphere Connections
Star Alliance Launches Brand Campaign on Biosphere Connections. Star Alliance has launched a new brand campaign featuring the Alliance’s Biosphere Connections initiative. The campaign will run through to June, and includes print advertising, films, TV, online, social media and member airline communication channels.
- 4. MasterCard launches Enjoy! Japan campaign
MasterCard launches Enjoy! Japan campaign. MasterCard Worldwide has launched a ‘MasterCard Enjoy! Japan’ campaign which has been introduced in support of the ‘Visit Japan’ campaign, a yearly initiative hosted by the national government in Japan to promote incoming foreign tourist traffic and attract 10 million visitors to the country by 2010.
- 5. Tourism Australia’s New Global Advertising Campaign
Tourism Australia’s New Global Advertising Campaign. Tourism Australia has launched the next stage of its global tourism campaign - There’s nothing like Australia - featuring the personal holiday experience recommendations of the Australian people. The new campaign uses digital, print and broadcast media to show what is unique and iconic about Australia and why others should visit.
- 6. oneworld Launches Advertising Campaign in Japan
oneworld Launches Advertising Campaign in Japan. The oneworld airline alliance is launching its first major advertising campaign in Japan this week. The drive is aimed at raising awareness of oneworld in the country following Japan Airlines' reaffirmation of its membership of the group earlier this year. The campaign highlights the key services and benefits the alliance offers cust
- 7. Marriott launches Global Advertising Campaign
Marriott launches Global Advertising Campaign. The progressive advertising campaign includes commercials on media outlets such as CNN en Espanol, Bloomberg, Al Jezeerah, France 24, Discovery and in-flight television channels aboard airlines including Air China, Lufthansa, LAN, Cathay Pacific, Singapore Airlines, Qantas, and Japan Air Lines. Additionally, the campaign includes onlin
- 8. New Logo and Marketing Campaign launched for AIME 2008
New Logo and Marketing Campaign launched for AIME 2008. Developed in conjunction with Australian advertising agency Tonic Communications, the campaign blends the established with the new. The AIME 2008 marketing campaign comprises print advertising, postcards, direct mail, inserts, brochures and a new look website.
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