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1. Aloft to Expand Automatic Check-In Program
After a successful test period, Aloft Hotels will roll out its automatic check-in at five more hotels worldwide. Aloft's Smart Check-In will let guests zoom to their rooms at Aloft Harlem, Aloft Brooklyn, Aloft Dallas Downtown, Aloft Jacksonville Tapestry Park, and Aloft London by the end of 2011. Smart Check-In made its debut at Aloft Lexington (MA) last year.
2. Starwood Opens Fourth Aloft Hotel in India
Starwood has opened its fourth Aloft hotel in India. Aloft hotels made its debut in India in 2010 with the opening of Aloft in Chennai and Bengaluru and, in 2011, it launched a third hotel in Coimbatore. The group has plans to open one more Aloft hotel later this year, Aloft Ahmedabad.
3. Starwood Opens Second Aloft Hotel in New York
Starwood has opened the Aloft New York Brooklyn, its second Aloft hotel in New York city. Located in the heart of Downtown Brooklyn, Aloft New York Brooklyn's debut comes on the heels of the December 2010 opening of Aloft Harlem, giving Aloft outposts in two of New York's most dynamic and thriving neighborhoods.
4. Starwood opens First Aloft Hotel in Asia Pacific
Starwood opens First Aloft Hotel in Asia Pacific. Starwood has officially opened the Aloft Beijing, Haidian. The 186 room, new-build hotel owned by Yong Tai Real Estate Group (Beijing) Co. is the first Aloft in Asia Pacific and the first Aloft to open outside North America. More than 100 Aloft hotels are scheduled to open in markets like China, United Arab Emirates, India, Thailand
5. Starwood Opens First Aloft in Europe
Starwood Opens First Aloft in Europe. Starwood has opened the first Aloft hotel in Europe, the Aloft Brussels Schuman. Owned by Thornsett Group, the Aloft Brussels Schuman is located in the heart of the buzzing European Union district, and features 147 loft-like guest rooms, including three Breezy Lofts (Aloft's re-interpretation of a suite), a bar in the open lobby and a grab-and
6. Brendan Daly Joins Aloft Bangkok - Sukhumvit 11 as GM
Brendan Daly Joins Aloft Bangkok - Sukhumvit 11 as GM. Brendan Daly has been appointed as general manager of the Aloft Bangkok Sukhumvit 11. The first Aloft hotel in Southeast Asia, Aloft Bangkok Sukhumvit 11 is scheduled to open in early 2011. Infused with the DNA of W Hotels, Aloft is a new destination sensation under Starwoods family, featuring loft-inspired design,
7. Starwood signs aloft hotels in Beijing, Bangkok and Sydney
Starwood signs aloft hotels in Beijing, Bangkok and Sydney. Starwood Hotels & Resorts much-anticipated new lifestyle brand, aloft hotels, has so far announced hotels in Beijing, the capital city of China; in Sydney, Australia's economic powerhouse; and now its first hotel in Southeast Asia - aloft Bangkok - Sukhumvit 11. Developed by Khamin Development Co., Ltd, the 308-room aloft
8. Aloft Hotels Launches Quest for Emerging Music Talent in Americas
Starwoods Aloft Hotels brand is now accepting submissions for Project: Aloft Star (Americas) the annual talent competition aimed to identify and support the hottest emerging music artists. For the sixth consecutive year, Aloft is shining the spotlight on rising musical talent and giving these performers the chance to take the microphone at Aloft hotels around the world. In a spe

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