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185. Marriott Merges Loyalty Programs
For the first time since Marriott acquired Starwood Hotels and Resorts in 2016, Marriott’s three loyalty programs - Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) - are now operating under one set of unified benefits and one currency spanning the entire loyalty portfolio of 29 brands and more than 6,700 participating hotels in 130 countries and territ
186. Ascott Partners CapitaStar; Targets Elite Members of Loyalty Programmes
Ascott is offering members of its loyalty programme, Ascott Star Rewards (ASR), more perks through a points exchange initiative with CapitaStar, one of Singapore’s leading lifestyle and shopping rewards programmes.
187. New Concepts of Luxury are Changing What High-End Travelers Expect
In this new landscape, “luxury travel” can mean flying by helicopter to a remote desert peak for an exclusive yoga class. Or, it could mean passing up the comfort of a resort stay for a once-in-a-lifetime dive to the wreck of the Titanic – a “vacation” that requires specialized training in addition to the ultra-premium price.
188. Korean Air to Revamp SkyPass Frequent Flyer Program
Korean Air has unveiled plans to revamp its SkyPass frequent flyer program. In November 2020, Korean Air will introduce the option to use a combination of miles and cash/credit card to purchase flight tickets for a test-run period. In April 2021, the airline will implement a more rational and segmented system for mileage accrual and redemption based on airfares and distances flown.
189. United Continental Unveils Details of New Mileage Plus Loyalty Program
United Continental Holdings has unveiled details of its MileagePlus loyalty program for 2012, that include new benefits and services for United’s and Continental’s most-frequent flyers, more options for members to redeem their miles and additional recognition for customers who purchase tickets in premium cabins or at premium economy fare classes.
190. Lufthansa and Brussels Airlines Expand Partnership
Lufthansa and Brussels Airlines Expand Partnership. Besides offering code-share services on cross-border flights between Germany and Belgium and to other destinations in Europe, the two airlines will launch a reciprocal frequent flyer arrangement, allowing members to earn and redeem miles throughout the partner’s network.
191. Marriott Rewards launches new benefits for members
Marriott Rewards launches new benefits for members.
192. Air Canada's Transformed Aeroplan FFP Now Live
Air Canada's transformed Aeroplan loyalty program is now live and existing Aeroplan accounts and membership numbers have automatically moved to the new program.

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