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9. STR Expands Analysis of Japan's Hotel Industry
According to data from STR Global's Japan Hotel Review, hotel performance in Japan suffered an understandable setback following the earthquake and tsunami in March 2011, but the country's hotel industry is making a comeback. The launch of the STR Global Japan Hotel Review coincides with STR's expansion of the sample of participating hotels in Japan to 316 as of November 2011. This
10. STR Acquires LJ Research
STR, a data benchmarking and analytics specialist, has acquired LJ Research, a full-service market research agency. The acquisition will enable STR to provide more comprehensive solutions to clients, particularly in the government, tourism and destination verticals. LJ Research will gain access to STRs data, enabling it to provide insights from a combination of customer surveys an
11. STR Updates US Hotel Industry Forecast
STR Updates US Hotel Industry Forecast. According to the latest forecast update from STR, the U.S. hotel industry is projected to end 2010 with increases in two of the three key performance measurements. STR is projecting 2010 OR will increase 4.4% to 57.1%, while ADR is expected to end the year virtually flat with a 0.1% decrease to US$97.74, and RevPAR to rise 4.3% to US$55.77.
12. STR Revises US Hotel Industry Projections
STR Revises US Hotel Industry Projections. STR is projecting the U.S. hotel industry to report increases in all three key metrics in 2011. STR's revised forecast now projects 2011 occupancy to be up 2.4% to 56.2%, ADR to increase 3% to US$96.81, and RevPAR to jump 5.5% to US$54.41.
13. Senior Appointments @ STR
Senior Appointments @ STR. STR has appointed Amanda Hite as Chief Strategy Officer and Brad Garner as Chief Operations Officer. In her new role, Hite will direct and oversee the strategic and long-range goal planning function for STR.
14. STR Co-Founder and CEO Presented with Lifetime Achievement Award
STR Co-Founder and CEO Presented with Lifetime Achievement Award. Randell A. Smith, CEO and co-founder of Hendersonville, Tenn.-based STR, was presented with the prestigious Lifetime Achievement Award at the Americas Lodging Investment Summit (ALIS) on 26 January, 2010, in San Diego. Smith was recognized for his legacy in pioneering global hotel benchmarking, the foundation of the
15. STR Partners Ecole Htelire de Lausanne to Launch Hospitality Research Center
STR Global has partnered Ecole Htelire de Lausanne (EHL) to launch the Lausanne Hospitality Research Center. The mission of the Lausanne Hospitality Research Center in partnership with STR Global is to be an eminent source of international hospitality research and leading distributor of that knowledge. The center provides an online platform that features the research-based hospit
16. Senior Appointments at STR
STR, a provider of census, performance and pipeline databases to the hotel industry, has made the following appointments: Brad Garner has assumed the role of senior VP, client relationships - a position created to empower Garner in further building multi-level, proactive relationships with STRs client base.

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