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49. Preferred Hotel Group partners with Malaysia Airline's Loyalty Program: Preferred Hotel Group partners with Malaysia Airline's Loyalty Program. Preferred Hotel Group has signed up with Enrich - Malaysia Airline's loyalty programme. Through this new partnership, Enrich members will earn air miles at Preferred hotels such as Hotel Istana in Kuala Lumpur, The Mosaic Hotel Beverly Hills in Los Angeles, The Fullerton Hotel in Singapore, Star City Hotel in S

50. Do Hotel Loyalty Programmes Work?: The researchers explain that many hotel chains offer loyalty programmes as a means to “reward frequent customers, generate information about customers, manipulate customers’ behaviour” and compete with other hotels. Although these programmes are expected to build business in various ways, in reality customers’ behaviour does not actually change much once they become members. Nevert

51. New Look for IHG’s Priority Club Rewards: New Look for IHG’s Priority Club Rewards. Priority Club Rewards conducted a three-year journey of quantitative and qualitative research of more than 10,000 frequent travelers, who were enrolled in loyalty programs from IHG and other leading hotel companies in North America, Europe, Asia and the Middle East. The findings provided an inside look at the global travel loyalty marketpla

52. Star Alliance awards CRM and Loyalty Communication business: Star Alliance awards CRM and Loyalty Communication business.

53. ICLP to acquire Switzerland-based Loyalty Gate: ICLP to acquire Switzerland-based Loyalty Gate.

54. Personal Benefits Drive Hotel Loyalty According To Six Continents Hotels: Personal Benefits Drive Hotel Loyalty According To Six Continents Hotels

55. Pan Pacific Launches B2B and B2C Loyalty Programmes: Pan Pacific Hotels Group (PPHG) has launched two new loyalty programmes - Pan Pacific Discovery for guests and Pan Pacific Connections for corporate bookers.