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9. Hong Kong’s PolyU Co-Branding Research for the Hotel Industry: Hong Kong’s PolyU Co-Branding Research for the Hotel Industry. The Hong Kong Polytechnic University (PolyU) has pioneered one of the first hospitality research projects, undertaken by its School of Hotel and Tourism Management (SHTM), in the virtual world of Second Life, a three-dimensional virtual environment with over 16 million users.

10. New Branding, Colours and Names for Airbus Corporate Jets: Airbus has introduced new branding, colours and names for its corporate jets. The new colours comprise metallic-blue shading on most of the fuselage and tail, highlighted by flowing curves that echo the colour schemes often chosen by Airbus corporate jet customers, and are accompanied by a new Airbus Corporate Jets logo.

11. Hainan Airlines Signs Merchandising Agreement with Travelport: Hainan Airlines has become the latest carrier to sign up for Travelport’s Rich Content and Branding merchandising technology – a key component of the Travelport Merchandising Platform. When launched later in the year, Travelport Rich Content and Branding will enable airlines to have control of how their flights and ancillaries are visually presented and described on travel agency s

12. Marco Polo Hotels Appoints Group Director Branding & Communications: Marco Polo Hotels has appointed Ms. Alka Datwani as Group Director, Branding & Communications. A seasoned hotelier, Alka has over 12 years in the hospitality industry. Formerly Director of Communications for Cordis, Hong Kong, Alka helped Langham to successfully launch the Cordis brand while also rebranding the group’s flagship hotel Langham Place Hong Kong in 2015, where she overs

13. Fly365.com Becomes First OTA in APAC to Implement Travelport Merchandising Technology: Australia-based Fly365.com has become the first online travel agent (OTA) in the Asia Pacific region to implement Travelport’s merchandising technology, Travelport Rich Content & Branding. With Rich Content & Branding, Fly365.com now offers its customers direct access to branded fares and ancillaries from over 180 airlines on Travelport’s travel commerce platform.

14. Myanmar Unveils New Tourism Branding: After five years, Myanmar has replaced its “Let the Journey Begin” tourism branding with “Be Enchanted”. The new brand was developed on the basis of the current awareness of Myanmar as a tourist destination and a comparison with a range of other destinations.

15. TTS Adds Travelport Rich Content and Branding to Mobile Agent & Web Agent: Travel Technology and Solutions (TTS), a developer of innovative solutions for the travel and tourism industry, has incorporated Travelport’s merchandising solution, Travelport Rich Content and Branding into Travelport Mobile Agent and TTS Web Agent. The technology gives travel agents the ability to access the full offering of over 100 participating airlines, via graphically rich i