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97. Caterina Murino Becomes a Fan of Mandarin Oriental
Mandarin Oriental’s multi-million dollar global advertising campaign He’s a Fan/She’s a Fan, has added the internationally-renowned Italian actress and model, Caterina Murino, as the latest ‘fan’. Murino chose to be photographed in Sardinia for Mandarin Oriental’s campaign – the place where she was born, and of which she is particularly fond. Having lived and worked in Milan, Londo
98. Karen Mok Becomes Latest Celebrity Fan of Mandarin Oriental
Mandarin Oriental, Hong Kong has welcomed the hugely popular, beautiful, and multi-award winning actress and singer, Karen Mok, as the latest celebrity fan for the group’s multi-million dollar global advertising campaign, He’s a Fan/She’s a Fan. Ms Mok was presented with a signed copy of her photograph for the campaign, taken by the group’s portrait photographer, Mary McCartney, wh
99. Star Alliance Launches Brand Campaign on Biosphere Connections
Star Alliance Launches Brand Campaign on Biosphere Connections. Star Alliance has launched a new brand campaign featuring the Alliance’s Biosphere Connections initiative. The campaign will run through to June, and includes print advertising, films, TV, online, social media and member airline communication channels.
100. Singapore Airlines Launches New Advertising Campaign
The global campaign, which will run on television, print and digital platforms, turns the spotlight on the lengths to which the airline goes to make every customer feel special. It is the culmination of a wide-ranging review which started a year ago, aimed at focusing the airline’s marketing communications on the attributes that set it apart from the rest of the industry.
101. Hyatt Regency Launches Advertising Campaign in Asia Pacific
Hyatt’s multi-million dollar global marketing campaign for its Hyatt Regency brand is being extended across the Asia Pacific region. The new ‘Make the Most of Being Away’ campaign, the largest in Hyatt Regency’s nearly 50-year history, celebrates ways Hyatt Regency hotels and resorts, a member of the Hyatt Gold Passport family of brands, helps guests make the most of their time awa
102. Morgan Freeman Becomes a “Fan” of Mandarin Oriental
Mandarin Oriental’s multi-million USD global advertising campaign “He’s a Fan/She’s a Fan”, continues to gather ‘fans’ from around the world. The latest addition is one of the world’s most recognizable stars – the respected American actor, film director and narrator, Morgan Freeman.
103. AirAsia X Partners Chengdu Tourism
AirAsia X has signed a Memorandum of Understanding with Chengdu Tourism. The signing of the MoU underlines an estimated cash investment of over RM 1 million (RMB 2 million) which includes marketing efforts to further promote Chengdu as a tourist destination. This strategic partnership will include numerous joint marketing efforts and advertising campaigns and an establishment of a
104. Harry Connick, Jr., Hélène Grimaud and Sa Ding Ding are Fans of Mandarin Oriental
Harry Connick, Jr., Hélène Grimaud and Sa Ding Ding are Fans of Mandarin Oriental. Mandarin Oriental has added three new fans - Harry Connick, Jr., Hélène Grimaud and Sa Ding Ding - to its global print advertising campaign He’s a Fan/She’s a Fan. Gifted international singer, songwriter, pianist and actor Harry Connick, Jr., often referred to as

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