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Air Canada and Alliance Atlantis Broadcast Group
today announced an exclusive agreement whereby the Canadian broadcaster will
provide a variety of programming from its analog and digital specialty
networks for all Air Canada flights of 90 minutes or more.
Starting next month, Alliance Atlantis will provide a new, half hour in-flight
magazine-style program featuring fully branded content exclusively from
Alliance Atlantic networks, in addition to select full-length Canadian
programs from such channels as HGTV Canada, Food Network Canada, Life Network,
History Television, National Geographic Channel and the Independent Film
Channel (IFC).
Spafax Canada Inc., publishers of Air Canada's enRoute magazine
and producers of the carrier's onboard entertainment, created this innovative
opportunity for these two leading Canadian companies to forge this
partnership.
"As Canada's national airline, we're proud to offer the variety and depth
of the Alliance Atlantis specialty networks - some of the best television
programming being produced in the country," said Steven Grovestine, Director,
Product Design, Air Canada. "Given that a variety of high quality in-flight
entertainment is a priority for our customers - particularly on medium and
long haul flights - we're confident that there is something for each of our
customers in Alliance Atlantis' entertainment spectrum."
"We are thrilled to have the opportunity to expand our partnership with
Air Canada and provide their customers with a glimpse of the far-reaching,
high quality, entertaining programming offered by Alliance Atlantis networks,"
said Walter Levitt, Vice President of Marketing, Alliance Atlantis
Broadcasting. "With a vast array of channels from which to draw, Alliance
Atlantis is able to provide Air Canada with a breadth of content that will
keep the programming fresh and interesting, while appealing to the
sophisticated and varied interests of Air Canada customers."
The new, exclusive agreement builds on an existing agreement with
Air Canada that has included History Television vignettes as part of the
airline's in-flight entertainment since 1997. |
