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A French-based designer and manufacturer of specialised terrycloth hotel and spa accessories will be seeking exclusive private label agreements with regional hotels and luxury property developers during The Hotel Show in Dubai next month.
S.I. E.G.L currently holds private label agreements with prestigious brands in France such as Hermes, Christian Dior and Chanel. The company is now targeting top-end Middle Eastern hotels and spas and hopes to reach similar agreements during its first appearance at The Hotel Show, organised by Streamline Marketing, and taking place May 20—22 at Airport Expo Dubai.
“The Middle East is a very important geographical region for us,” said Mr. Gerard Plutta, Managing Director of S.I.E.G.L., France. “We seek to expand our customer base and believe that the growing luxury hotel and spa industry in the Middle East is an ideal target market for our high-end products. We are investing in additional production in our factory, so that we will have a full range of towel supplies, bathrobes and other related spa, beach and hotel accessories.”
“The Hotel Show is the ideal venue to help us achieve our goal of becoming the leading top end supplier of private label towelling items to new hotel projects in the Middle East,” he added.
S.I E.G.L. creates all its own designs in a specialised factory outside Lyon. The company created a unique colourfast dyeing process which prevents elements such as sunlight, chlorine or saltwater from affecting fabric colours or prints. S.I.E.G.L has used this process when creating designs for luxury brand Hermes, and will promote this dyeing technique during The Hotel Show.
“Our aim is to provide exhibitors the platform in which to introduce new, innovative products and concepts to the hospitality industry at large,” said Joanne Evans, Director of Streamline Marketing, organisers of The Hotel Show. “International response has been extensive; we will see many new hospitality products and services. This year’s Show promises increased exhibitor diversity as well as trade attendance from around the world.”
More than 150 exhibitors from throughout Europe, Scandinavia, South Africa, Southeast Asia, China, Australia, the US and the Middle East have booked exhibition space in the three-day event.
Running simultaneously will be the Office Exhibition, which gives office suppliers a valuable introduction to the rapidly expanding Middle East office development sector.
Taking place under the patronage of H.H. General Sheikh Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, UAE Minister of Defence, and Chairman of the Department of Tourism and Commerce Marketing, The Hotel Show was last year acquired by dmg World Media, a subsidiary of FTSE100 Company, the Daily Mail & General Trust. |
