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With football madness about to kick in with this year's World Cup, Six Continents Hotels today introduced the Holiday Inn® and Coca-Cola Soccer Best Breaks promotion for guests staying at 64 participating Holiday Inn Hotels and Resorts across Asia Pacific.
Consumers can catch the action with Holiday Inn rooms at discounted rates and the opportunity to win a Soccer Suite Party and additional privileges from Coca-Cola. The promotion is exclusive to Holiday Inn properties in Asia Pacific and commences from 15 April to 30 June 2002.
"We are pleased that the World Cup, one of the most high-profile international sporting events, is held in Asia Pacific this year," said Lucinda Semark, Director, Strategic Brand Management & Development. "Global events like this drive corporate and leisure travel. We are working with leading partners, like Coca-Cola, to develop impactful promotional packages to further incentivise travel into the region. The entire industry and our guests benefit from our efforts. The spirit of Coca-Cola is in line with the Holiday Inn brand, which is all about relaxing and being yourself."
Individual travelers, holiday makers and corporate guests who make a reservation with Holiday Inn on a Best Breaks rate will receive the following benefits:
· Discounted room rates*
· Tear & Win card** to win one of 15 Soccer Suite Parties at a Holiday Inn of their choice in Asia Pacific, a Coca-Cola football keychain and a limited addition half size Holiday Inn soccer ball
· Breakfast for two
· A complimentary six-pack of Coca-Cola per day from the minibar
Guests who win the Soccer Suite Party Prize are entitled to the following great rewards:
· A catered party for up to 10 people
· One night suite accommodation for two
· Free flow of Coca-Cola for up to 10 people to watch the World Cup match in the suite
· Live World Cup telecast (if available)
The Holiday Inn Soccer Best Breaks promotion coincides with the much-anticipated World Cup 2002, which will be held in Korea and Japan from 31 May to 30 June this year.
*All rates are subjected to taxes and surcharges and applicable seven days a week without restriction.
**Tear & Win promotion not applicable to India, Sri Lanka and Pakistan.
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