The Dubai Department of Tourism and Commerce Marketing’s new office in Zurich (Switzerland) was officially inaugurated by DTCM Director Operations and Marketing, Mohammed Khamis bin Hareb at a formal ceremony in Zurich on the 24th of May.
The new office is the DTCM’s 15th office in the worldwide network and the sixth in Europe. “The new office will target the Swiss and Austrian markets to develop stronger ties with the trade and travel community,” said Mr. bin Hareb following the inauguration.
He noted that the opening of the new office signifies Dubai’s long-term approach to develop powerful ties and build effective partnerships across Europe that is one of Dubai’s leading travel origin markets.
“Last year itself, Dubai’s hotel establishments received more than 3.6 million hotel establishment guests and as many as 26% of these were from Europe,” remarked Mr. bin Hareb speaking to the guests in an impromptu speech in Zurich.
Mr. bin Hareb commented that the decision to announce the opening of an office in Zurich was made by HH General Sheikh Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, UAE Minister of Defence and Chairman of the DTCM at the EIBTM in May last year.
Consultants Odette AG are representing Dubai’s interests in the Swiss and Austrian markets.
Odette AG is a holding company with a widely supported network of enterprises in marketing and tourism, construction, technology, IT, trade and commerce.
Founded in 1939, Odette AG has acquired a great deal of consulting, project development, financing and management expertise and making them an ideal choice to represent Dubai.
The inauguration ceremony was attended by top Swiss bankers, financiers, private investors, senior travel trade professionals and members of the Swiss print and broadcast media.
In addition to the office in Zurich, the DTCM also has dedicated offices in the UK, France, Germany, Italy and the Nordic countries. |
