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KEMPINSKI SIGNS UP WITH QUALIFLYER

20 May 2002



Kempinski Hotels & Resorts, Europe's oldest luxury hotel group, has signed a marketing partnership with Qualiflyer - the Frequent Flyer Programme of the Qualiflyer Airlines. From July, Kempinski becomes a partner of the Qualiflyer programme. To celebrate, Kempinski will be offering double miles on all Summer Interludes reservations until September 2002.

This partnership gives Kempinski efficient access to six airlines (SWISS, TAP - Air Portugal, LOT - Polish Airlines, SN Brussels Airlines, Air Littoral and Air Lib) through one frequent flyer programme. 20% of Qualiflyer Members come from Switzerland, 10% from France, 9% from Germany and 5% from Italy - all of which are key markets for Kempinski Hotels & Resorts.

Qualiflyer was founded in 1992 and now has 3.5 million members, of which 130, 000 are members of Travelclub and Travelclub Gold, its top tier levels. This partnership gives Kempinski access to Qualiflyer's database of frequent travellers, as well as joint branded promotions and inserts in membership mailings.

Kempinski Hotels & Resorts' prestigious portfolio comprises over 30 luxurious properties in Europe, the Middle East, Africa, South America, Asia and Australia. Each offers superior standards of service combined with a distinctive style that reflects the individuality of the property and it's location.

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