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Shepherd
Systems, a leading provider of marketing intelligence systems and
services for the travel industry, announced it has been named the
exclusive reseller and manager of Galileo International’s Marketing
Information Data Transfer (MIDT).
“Shepherd Systems is an industry expert in building successful
applications that utilize MIDT and other data products for its numerous
airline customers in this highly competitive information age,” said
Galileo’s Steve Diffley, vice president, Airlines Sales. “Combining the
data with the suite of systems and services in one organization is a
logical step in our goal to create better value and seamless service for
Galileo’s MIDT customers.”
Shepherd Systems helps airlines maximize their MIDT investment and stay
competitive by offering a total solution – analysis and design,
implementation, training and ongoing support. Airlines can evaluate
buying patterns, target under-performing markets on the basis of
detailed information, provide an accurate monitor for their marketing
campaigns, manage agency incentive and override systems through
sales-force automation, and evaluate new markets. Shepherd Systems
provides complete data processing for all MIDT information housed in all
global distribution systems (GDSs).
“Information makes markets move, and airlines need marketing
intelligence and decision support systems to position themselves to
compete in today’s rapidly changing marketplace,” said Mike Malik,
president and CEO of Shepherd Systems. “Purchasing Galileo MIDT,
combined with Shepherd’s advanced services, such as our new Market
Intelligence Online suite of systems, has never been easier, more cost
effective or more advantageous for our airline customers.” |
