|
The Dubai Department of Tourism and Commerce Marketing (DTCM) is organizing
a series of three road shows in Switzerland and Austria from June 1 as part of the
aggressive agenda it has set for itself to further promote Dubai in overseas
markets as an ideal year-round business and leisure destination.
The road shows in Bern, Zurich and Vienna have attracted 17 co-participants from
public and private sectors, including Emirates Airlines and Dubai Department of
Civil Aviation (DCA).
Addressing a pre-fair meeting at the DTCM Head Office, the DTCM Manager
Overseas Promotions, Mr. Khalifa Ali Buamaim, said: “The road shows are being
conducted in the two crucial markets for the third consecutive year. The Dubai
delegation will comprise of over 30 members, including representatives of the
co-participating organizations and DTCM officials. The attendees of the three-day
road shows will be tour operators, travel agents and representatives of incentive
houses, airlines and media organizations.”
“There has been a constant year-on-year increase in visitors from this part of the
world. Swiss and Austrian visitors find Dubai an ideal destination given the
year-round sunshine, pristine beaches, safe and clean living environs and
countless shopping and dining options,” remarked Mr. Buamaim.
The participants of these shows will be updated on the latest developments in
Dubai and the initiatives undertaken by the department to take the destination to
new heights in the foreseeable future.
Switzerland and Austria are considered as
high-yield markets by the global tourism industry. These markets contributed significantly in the growth achieved
by the emirate. Last year, Dubai hotel establishments received close to five million
guests, up by five per cent compared with the previous year.
There will be raffle draws in each city with Emirates Airlines providing two
tickets for the win-a-trip to Dubai in each city. The Le Meridien Beach Resort and
Spa Dubai and Le Meridien Mina Seyahi Beach Resort and Marina will provide free
stay vouchers to the winners.
Three tour operators – Net Group, Alpha Tours and Travco Travel Dubai – will take
care of the local transfers, city tours, Dhow trip and the adventurous Desert Safari
tours for the winners. |
