Jordan to highlight Spa Tourism at ATM 2004

Jordan’s new Spa Experience at the Dead Sea will be the country’s main focus at this years Arabian Travel Market 2004 (ATM).

More than 14 hotel groups and tour operators will be exhibiting at the Jordan Tourism Board’s 180 square metre stand at the show, which runs from May 4 - 7 at the Dubai World Trade Centre.

Tourist Board Managing Director, Marwan Khoury, said: “We have a lot going on this year including the Jerash Festival in the summer and various events across the country but the Dead Sea resorts remain the biggest tourist pull along with visits to the ancient city of Petra which traces its origins to the 6th century BC.

“Le Royal Hotels will have their own 30 square metre stand at the show and we will be hosting our national carrier, Royal Jordanian, along with leading tour operators and hotel groups.”

To date more than 1,200 exhibitors from 55 countries have signed up for ATM which is already bigger in floor space by 25 per cent on last year. 

Matt Thomson, Group Exhibitions Director, Reed Travel Exhibitions (RTE), which organizes ATM, said: “Tour operators and resorts are offering a wider variety of experiences and events in the Middle East and that is stimulating intra region tourism.”